A good product photo, without your home address.
A phone photo usually carries the GPS coordinates of where it was taken, the camera model, the time. An AI image can carry its whole prompt. This cuts those parts out of the file without touching a single pixel, right in your browser.
How it works
Cut the words out, keep every pixel.
The usual web “EXIF remover” draws the image onto a canvas and exports it again. That compresses it a second time, drops the colour profile and turns portrait shots sideways. This works differently: it walks the blocks inside the file, keeps the ones used to draw the image and drops the rest. The compressed image data is copied byte for byte.
Kept: the ICC colour profile, transparency and gamma information, animation frames. Dropped: EXIF, XMP, IPTC, Content Credentials, comments, embedded text, thumbnails, and anything appended after the image ends — where phones keep motion-photo video or extra images.
Every cleaned photo is scanned once more before it is handed to you.
Don't social networks strip metadata anyway?
Many platforms strip it when they display a photo, but not all, and how they do it can change at any time. Sending a photo as an attachment — by email, or as the original file in a chat app — usually keeps the file and all its metadata. Removing it yourself first is the only sure way.
Does the photo lose quality?
No. The pixel data is never decoded or re-encoded — the new file is shorter by exactly the metadata that was cut. ZORVA decoded test photos before and after cleaning: the pixels were identical.
What are Content Credentials (C2PA), and should I remove them?
A digitally signed provenance record of how an image was captured or generated and what edits it went through — some cameras and AI tools attach one automatically. It can include an account or device name, so the tool removes it with the rest. If the image was made with AI, removing the record doesn't make it a real photograph; many places still require you to say so yourself.
What about iPhone HEIC photos?
Not yet. Export it as JPEG first (on iPhone: Settings → Camera → Formats → Most Compatible, or share the photo through the Files app), then drop the JPEG here.